With the Cision State of the Media Report, we are once again confronted by the issue with journalists refusing to accept their reality and insisting on being treated in ways that don't match the level of integrity they put into their work.
We see that journalists are not adapting to the use of social media, past using it for their own promotion, yet intolerant toward PR professionals using it to reach out to them.
Takeaways from the State of the Media Report 2022